Luma fertility Raises $4 Million in Seed Funding led by Peak XV’s Surge to Redefine Fertility Care in India
Luma fertility Raises $4 Million in Seed Funding led by Peak XV’s Surge
At the intersection of empathy and innovation, Luma fertility is setting a new standard for reproductive healthcare through patient-centric, outcome-focused clinics built for modern India.
At the intersection of empathy and innovation, Luma fertility is setting a new standard for reproductive healthcare
Mumbai, June 2025: Luma fertility, a patient-centric and tech-enabled fertility startup has raised $4 million in seed funding led by Peak XV’s Surge, with participation from Ameera Shah (Metropolis Healthcare) and Vijay Taparia (B2V Ventures). The funds will support Luma’s mission to transform fertility care in India through full-stack clinics focused on compassionate, outcome-driven care.
Founded by Neha K. Motwani, an entrepreneur who previously built Fitternity, India’s largest fitness marketplace (subsequently acquired by CureFit), Luma fertility was born out of Neha’s personal fertility journey. Frustrated by the lack of support, clarity, and compassion in traditional clinics, Neha reimagined what fertility care should look like. “From my own experience and after speaking to hundreds of women, it became clear that fertility care in India is broken. It’s optimised for systems, not people. At Luma, we’ve rebuilt it from the ground up—designed entirely around the patient,” says Neha.
Located on Linking Road in Bandra West, Luma fertility’s 6,000 sq ft first flagship clinic is one of the largest and most tech-forward fertility centres in India. Luma fertility features a state-of-the-art lab and capabilities for all fertility procedures in-house. The clinic offers services including IVF, egg and embryo freezing, fertility assessments, and pre-conception consultations. Luma also provides at-home semen analysis, personalised reports, and holistic services that improve outcomes such as nutrition, acupuncture, IV drips, and one-on-one sessions to support both physical and emotional well-being.
Luma is also the first IVF clinic to launch an integrated app, enabling patients to track their journey, access reports, and stay informed, empowering them to take control of their fertility journey. Their AI-enabled tool, Luma AI, provides 24/7, jargon-free support for everything from cycle timelines to medication guidance.
What sets Luma apart is its commitment to transparency and empathy. From a see-through embryology lab that patients can see from the waiting area, to a dedicated care specialist who supports each individual throughout their journey, every aspect of the experience has been redesigned to feel warm, informed, and empowering.
The global fertility services market is projected to reach USD 53 billion by 2030, fueled by trends such as delayed parenthood, rising age-related infertility, and declining global fertility rates. In India, for the first time in history, the total fertility rate has fallen below the replacement level, dropping from 2.1 to 1.9 births per woman. In India, over 33 million couples are facing fertility issues and IVF cycles are expected to reach 550K in 2028, from 320K in 2024. Given the evolving Indian economy and rise in per capita income, there is latent demand for transparent, patient centric, and tech-enabled IVF and fertility preservation services like Egg freezing and Embryo freezing.
Ameera Shah, Promoter & Executive Chairperson, Metropolis Healthcare, added, “Fertility care in India is at an inflection point. Demand is growing rapidly, but the system is deeply fragmented and outdated. Patients are forced to navigate a maze of clinics, labs, and specialists with little coordination or support. What drew me to Luma is their full-stack customer-first approach. Neha and her team are reimagining fertility with a clear vision to transform how care is delivered”
Luma fertility’s founding team brings together deep expertise across healthcare, technology, and consumer experience. Chief Embryologist Chirag Shah leads the lab with over 10,000+ ICSI procedures to his name. Medical Director Dr. Radhika Sheth (has over 15+ years of experience in fertility & reproductive health), Dr. Vishesha Yadav, Dr Parzan Mistry, Apoorva Joshi (President of Strategy & Care Management) and Dr. Kanwarpal Selhi (Head – Strategy & Business), together steering Luma’s mission to build India’s next-gen fertility ecosystem. The leadership is supported by strategic advisor Preeta Sukhtankar and a strong clinical board that is globally renowned in the field of reproductive health, embryology & outcome driven care.
Vijay Taparia, Chairman – B2V ventures, said, “Having backed Neha in her earlier venture, I’ve seen firsthand her ability to build with conviction and scale with integrity. Luma’s vision comes from her personal journey and that is what makes it more meaningful. Moreover there is a clear need for consumer-first healthcare in India, especially in single-specialty verticals like fertility. Luma’s patient-first and outcome driven approach is much needed and paves a better way to deliver fertility care in India.’’
The funding will help Luma expand its footprint in Mumbai and later expand in subsequent cities over the next 2 years.
About Luma fertility:
Luma fertility is redefining fertility care in India by combining cutting-edge reproductive science with a deeply human, personalised approach. India’s fertility rate has dipped below the replacement level, from 2.1 to 1.9 births per woman, and an estimated 30 million Indians are unable to conceive due to infertility or health-related challenges. Despite the growing need, fertility care in India remains clouded by stigma, fragmented support, and outdated systems. This is where Luma fertility steps in—to lead the next wave of reproductive healthcare by offering a patient-centric, tech-enabled, and emotionally intelligent solution that meets the real needs of modern Indian families. With its flagship clinic in Mumbai and a plan to launch 50 clinics across urban metros, Luma fertility empowers individuals and couples with the knowledge, tools, and support to navigate their fertility journeys with clarity, confidence, and control.
